TECHNOLOGIA OCHRONY ŚRODOWISKA, GRUPA 1

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University as we have seen previously the success of content marketing and any content plan is based on relevance finding a middle point between what we want to say and the content that the audience wants to consume said in a better way and at the same time. Google style being relevant consists of finding the points where the passions of the audience intersect with the value proposition of our brand. So to define the core of our content marketing strategy we will have to find territories where the content is powerful and strategically relevant for that we will need to leverage ourselves on the identity of our brand and on the way in which we will seek the attention of the audience to achieve it. Interested in our content.

How to add value to our content to make it relevant for google there three general formulas that will allow us to add value to our content and thus achieve a firm connection with the audience based on relevance inspire audiences with passionate mobile app designs service emotional and easy-to-tell stories. Educate the audience with simple information that responds to the solution of specific problems or pains. Entertain the audience with a unique “wow factor” that motivates them to sh the content. Based on these three general formulas we can establish the communication tones and the way in.



Which we will seek to structure our content for each stage of the customer journey especially if we applying the see-thing-do-c (stdc) framework to map the points of contact. Contact with our potential consumer. This framework is a simple but effective marketing model oriented to consumer intentions and designed to obtain the greatest possible impact and effectiveness. This methodological approach is based on the idea of ​​directing marketing and advertising efforts according to
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